Antimemetics

One of Charlie Munger’s most powerful mental models is to “Invert, always invert.” This book does exactly that by exploring the antithesis of memes: antimemes. These are ideas that, instead of spreading easily, fail to be retained. Individually or collectively.

I’m only halfway through this book, but I can already recommend it. It’s packed with fascinating concepts that make your brain bubble and sizzle. It touches topics that feel very close to fika: building an alternative to the hostile and chaotic meme overloaded internet.

In a world where the Wario/Mario dichotomy exists, I can’t help but feel it was a missed opportunity to call them Wemes. But that’s not on the author: the name comes from the novel There Is No Antimemetics Division.